"
Audrey sold our properties so fast
my head is still spinning. I'm pinching
myself over the price she got."
JONATHAN STEINBERG
"I love what I do, the people I’ve met and I love this town. I’ve been an Austin Realtor for over 20 years, and I’m successful because I care so very much about my clients’ emotional and financial success."
What to expect.
Not all real estate agents achieve the same results and that can be concerning when you’re choosing someone to represent your largest investment.
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When choosing a professional to represent your investment, keep in mind it isn’t the brokerage, the tech tools or the fees that matter, rather it’s the individual advisor who makes all the difference. If you believe you will sell your next property for the same price no matter who you use, chances are you have not worked with an experienced professional.​
Me at-a-glance
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Real Estate professional with 21 years proven track record of maximizing my clients’ ROI
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Bachelor of Business Administration - Marketing
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30+ years experience in Advertising and Marketing
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Certified Residential Specialist (CRS); less than 3% of Realtors achieve this Designation
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Graduate, Realtor® Institute (GRI)
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Accredited Buyer’s Representative (ABR)
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Certified Negotiation’s Specialist (CNS)
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EcoBroker Certified
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Five Star Rating on Google, Zillow, Realtor.com, Homes.com and Houzz.com
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Professional negotiator, trained on the 40+ buyer “outs” in a Texas Real Estate contract
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Expertise with multiple offer transactions
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Realtor® vs real estate agent. Realtors® are held to a higher standard and must abide by a Code of Ethics
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2000+ hours of Real Estate Education
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Real Estate Investor, Broker, Owner
Listing Services
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Complimentary professional staging, including furniture rental - staged homes sell 3-30 times faster and up to 20% more
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Professional photography, virtual tour and aerial photography
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Professional square footage measurement and floor plan to maximize your ROI - many homes are larger than the tax records indicate
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Preferred contractor partners for make-readys, repairs and updates with pay at close options
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Complimentary seller’s home warranty coverage during listing and escrow
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Your property listed on Austin MLS plus Central Texas MLS, which includes an additional 17 counties and 7,800 Realtors
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Your property featured on Top Agent Network - this allows me to market your home to Austin’s top agents before listing it in MLS
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Two open houses the first weekend to maximize showings within the first week, the most critical time
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Your property marketed on all Austin Realtor FaceBook Pages, Zillow, Homes.com and Realtor.com
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Weekly updates on property viewings and agent feedback so we can respond with solutions
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Regular reports of all online views from List Trac - this shows us buyers’ interest compared to other properties in the area and often indicates how quickly it will sell
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All offers screened for pre-approval by a reputable lender
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Coordinate with lender’s appraiser to ensure your property makes value
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Your transaction is fully managed by me, the company broker and owner
Buying Services
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As a member of the National Association of Realtors®, I abide by their Code of Ethics and I have a fiduciary duty to look out for your best interest.
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I will identify the area or areas that best meet your lifestyle needs and your financial criteria.
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I will analyze properties against market data to ensure you are not overpaying.
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I will advise you when or if I believe you are buying a property that will not increase in value at the same rate as the market. I want to ensure you are making a good investment.
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I will search multiple avenues for properties that meet your criteria, including properties in the Austin MLS and the Central Texas MLS, For Sale by Owner properties, foreclosures, off market/pocket listings and new construction websites.
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I will provide the best lender recommendations for your situation. Not all lenders are created equal and they can make or break a deal, especially in a multiple offer. A seller’s agent may advise the seller not to accept an offer from a buyer using a lender who may not close on time.
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I will advise you on how to present a winning offer. This is even more critical in multiple offer situations. It isn’t always price that wins.
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I will educate you and help you navigate the 40 buyer-outs in a Texas residential contract.
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I will recommend professional inspectors and licensed contractors to evaluate the property condition and obtain repair estimates for negotiating.
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I will be a strong advocate for you and negotiate repairs and repair allowances that are reasonable and fair.
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Your transaction is fully managed by me, the company broker and owner.
Changes to the process of buying or selling a home.
The National Association of Realtors® recent settlement has led to several requirements related to broker compensation. This new policy clarifies what homebuyers and sellers should expect when working with a Realtor®. These changes are in line with how I’ve operated my business for the last 21 years, with one exception: Realtors® are no longer allowed to advertise in the MLS any cooperating compensation to the buyer’s agent.
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What My Buyers Can Expect
You will sign a written agreement with me before touring a home.
Before signing this agreement, you should ensure it reflects the terms you have negotiated with me and that you understand exactly what services and value will be provided, and for how much.
The buyer agreement will include four components concerning compensation:
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A specific and conspicuous disclosure of the amount or rate of compensation I will receive or how this amount will be determined.
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Compensation that is objective and not open-ended.
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A term that prohibits the agent from receiving compensation for brokerage services from any source that exceeds the amount or rate agreed to in the agreement with the buyer.
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A conspicuous statement that broker fees and commissions are fully negotiable and not set by law.
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If the sellers are not offering to pay any of my compensation, you have several options, including asking the seller to pay my fee in the contract negotiation.
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What My Sellers Can Expect
You still have the choice of offering compensation to buyer brokers. You may consider doing this as a way of marketing your home or making your listing more attractive to buyers.
In our listing agreement, I will conspicuously disclose to you and obtain your approval for any payment or offer of payment that I make to another broker acting for buyers.
This disclosure must be made to you in writing in advance of any payment or agreement to pay another broker acting for buyers, and must specify the amount or rate of such payment.
Buying a home in Austin
As your professional advisor, please know I am totally invested in your investment. I consider myself a member of my clients’ financial advisory team and I have over 20 years' experience maximizing my clients’ return on their investment.
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You will get the best advice on how to win in multiple offers without overpaying. You will know if you are about to buy a house that will appreciate at a lower rate because that “greenbelt” behind it is actually unrestricted land. I will wave a red flag if you fall in love with a home that requires an hour commute or requires an expensive remodel that will price you out of the neighborhood. If you are just moving to Austin, I will advise you on the pros and cons of various areas.
We’ll identify the area or areas that best meet your criteria and scour the following sources to find your ideal home:
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Properties not listed in MLS, known as pocket listings
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For Sale By Owner Properties
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Foreclosures
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Active and Coming Soon MLS Listings
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Together, we will find the home that feels good, not just emotionally but financially. You will have all the best resources at your disposal to help you evaluate a property’s condition and highest and best use. I will also advise you on remodeling, what is a reasonable amount to spend, who are Austin’s best contractors and what updates give you the best return on your investment. You will know before you buy a home how it will perform as an investment should you later decide to keep it as a rental.
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Buying a home in one of America’s favorite places is such an exciting adventure. I look forward to sharing it with you!
Selling a home in Austin
What to expect
Most people are not buying and selling properties every year and therefore don’t know what to expect from their Realtor®. I’m on a mission to educate buyers and sellers and raise their expectations of Realtors. You deserve a professional with a consistent and proven method to prepare your home for sale, eliminating as many buyer objections as possible. I am proud to say my clients’ properties have broken the record for highest sold price per square foot in their neighborhoods.
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Price
An important step in selling your home is pricing it correctly from the onset. Research shows that overpriced homes take longer to sell so it’s crucial that your initial price matches market expectations. If it’s priced too high, it will scare buyers away. Priced too low, means you leave money on the table.
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Your home has a value range and sometimes that range can be tens of thousands of dollars depending on the upgrades and condition. The goal is to prepare your home to sell at its highest potential value for today’s market.
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Prepare
You never get a second chance to make a first impression, so if you want to get top dollar for your home, we must present it at its very best. You and I will walk through your home to help you identify and prioritize home repairs and improvements that provide the best return on your investment and attract the most buyers. I will connect you with reputable contractors who can get the job done. I also provide complimentary staging with an award-winning stager because staged homes sell 42% faster and for 10% more per square foot.
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Marketing
My entire professional career has been in marketing and advertising and this is one of several areas where my clients have the advantage. Once we have prepared your home for market and have it professionally staged and photographed, we want as many buyers as possible to see it. I build and execute online, social media, email and print marketing campaigns designed to reach potential buyers wherever they might be looking.
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Negotiations
Successfully negotiating a real estate contract is more of an art than a science. Unfortunately, this is where inexperienced agents can cost clients money and many sellers never know what was lost.
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When you receive an offer, or multiple offers, having an agent with a proven track record of bringing buyers and sellers together can make a huge impact on your final sales price. I am a skilled negotiator trained on the 40 buyer outs in a Texas Real Estate contract. This expertise reduces your risk and vulnerability. I will help you get the highest price a potential buyer is willing to pay with the best terms, shortest contingencies, fewest repairs, and lowest seller closing costs. Rather than approaching negotiations from an adversarial winner-take-all perspective, I focus on your top priorities and strive to keep emotions from overrunning the process.
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Closing
While your home is on the market I will provide regular status reports of your top prospects, feedback from all your showings so we can address any comments and online traffic reports. Once your home goes under contract, I will manage all deadlines to make sure you and the buyers follow all contractual obligations to a smooth closing.
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Peace of Mind
The biggest risk to sellers is around the issue of disclosure. This is where our industry sees the most litigation. At no cost, I provide Sellers Shield, a liability protection tool that offers support in disclosing information about your property.
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I also offer complimentary seller’s home warranty coverage during the time your home is on the market through closing. If something breaks that is covered under the home warranty, you only pay the $75 service fee for the repair or replacement.
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You deserve nothing less than an experienced professional who will ensure you get the highest return on your largest investment.
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Please contact me for more information or if I can answer any questions about preparing and selling your home.