WHAT TO EXPECT Most people are not buying and selling properties every year and therefore don’t know what to expect from their Realtor. I’m on a mission to educate buyers and sellers and raise their expectations of Realtors. You deserve a professional with a consistent and proven method to prepare your home for sale, eliminating as many buyer objections as possible. Ask your Realtor for a list of recent properties they’ve sold to see if they sold quickly and at the highest price possible. I am proud to say my clients’ properties have broken the record for highest sold price per square foot in their neighborhoods. In addition, homes listed by Realty Austin consistently sell 21 days faster and closer to list price than the Austin average.
PRICE An important step in selling your home is pricing it correctly from the onset. Research shows that overpriced homes take longer to sell so it’s crucial that your initial price matches market expectations. If it’s priced too high, it will scare buyers away. Priced too low, means you leave money on the table.
Your home has a value range and sometimes that range can be tens of thousands of dollars depending on the upgrades and condition. The goal is to prepare your home to sell at its highest potential value for today’s market.
PREPARE You never get a second chance to make a first impression, so if you want to get top dollar for your home, we must present it at its very best. You and I will walk through your home to help you identify and prioritize home repairs and improvements that provide the best return on your investment and attract the most buyers. I will connect you with reputable contractors who can get the job done. I also provide a complementary consultation with an award-winning stager because staged homes sell 42% faster and for 10% more per square foot.
MARKETING My entire professional career has been in marketing and advertising and this is one of several areas where my clients have the advantage. Once we have prepared your home for market and have it professionally photographed, we want as many buyers as possible to see it. Your home will be featured on RealtyAustin.com, the #1 web site for Austin property searches with over 315,000 visits per month. Our company listings are posted at the top of the buyer’s search results above all other broker listings. We then build and execute online, social media, email, direct mail and print marketing campaigns designed to reach potential buyers wherever they might be looking. This increased exposure is why our listings sell 21 days faster and for more money than the Austin average.
NEGOTIATIONS Successfully negotiating a real estate contract is more of an art than a science. Unfortunately, this is where inexperienced agents can cost a client money and many sellers never know what was lost.
When you receive an offer, or multiple offers, having an agent with a proven track record of bringing buyers and sellers together can make a huge impact on your final sales price. I am a skilled negotiator who can help you get to the highest price a potential buyer is willing to pay, with the best terms, shortest contingencies, fewest repairs and lowest seller closing costs. Rather than approaching negotiations from an adversarial winner-take-all perspective, I focus on your top priorities and strive to keep emotions from over running the process.
CLOSING While your home is on the market I will provide regular status reports of your top prospects, feedback from all your showings so we can address any comments and online traffic reports from Trulia, Zillow and realtor.com. Once your home goes under contract, I will manage all deadlines to make sure you and the buyers follow all contractual obligations to a smooth closing.
PEACE OF MIND The biggest risk to sellers is around the issue of disclosure. This is where our industry sees the most litigation. At no cost, I provide Sellers Shield, a liability protection tool that provides you legal guidance and legal representation should you need it.
I also offer complementary seller’s home warranty coverage during the time your home is on the market through escrow. If something breaks that is covered under the home warranty, you only pay the $65 service fee for the repair or replacement.
You deserve nothing less than an experienced professional who will ensure you get the highest return on your largest investment.